BRAND + BRAND IDENTITY
There are some seriously cool things happening in the world today – from augmented reality, to AI technology – making multimedia experiences truly mind-blowing. That's why I love personal projects - it's all about letting loose and diving into that creative zone while trying out new things. I get to test new techniques, play around with fresh ideas, and constantly challenge myself creatively.
AUTHENTIC REPLICA
Dreamy, speculative, and nostalgic escapism meets premium fashion apparel. With nature-themed dreamscapes enshrouded in digital overtones, Authentic Replica aims to evoke delicate emotions and express a quiet rebellion through juxtaposing cynicism and visual poetry.
An art series and apparel brand for the entirely too hip and too cool.
My Role: The Creative
Project Concept, Branding, Merchandising, Artwork
Art Direction
Concept
Branding
Artwork
Logo
Packaging
Merchandising / Apparel Design