MY CREDENTIALS

WORK EXPERIENCE

Senior Web Designer

StonePress
July 2023 - February 2024
Remote

Craft branding, brand identity, logo, web design, and front-end web development for new sites from ideation to implementation

Lead the design of new websites, digital products, and brand assets, ensuring they are visually compelling, easy to use, and align with brand standards.
Collaborate with cross-functional teams, including developers and marketing professionals, to define and implement innovative solutions for product visuals, user experience, and brand identity.
Create wireframes, storyboards, user flows, process flows, site maps, and brand guidelines to effectively communicate design ideas and branding objectives.
Stay up-to-date with the latest web design trends, techniques, and technologies, and integrate them into designs and design practices.
Translate design vision into functional code using HTML, CSS, and intermediate JavaScript.
Present and defend designs, brand concepts, and key milestone deliverables to peers and executives.
Create one-off designs as needed to service other areas of the business.
Establish and promote design guidelines, best practices, and standards.

Key Details
Streamlined website operations by implementing a highly scalable web system, leading to the seamless conversion of 3 rebranded sites and creation of 3 new websites. Consistently delivered results with efficient project execution and expedited turnarounds totaling 6 webpages in a span of approximately 7 months.

Growth Designer

StonePress
August 2022 - July 2023
Remote

• A/B Testing ideation, research, analysis, collaboration and execution for web and mobile
• Web design and develop front-end work for new sites utilizing, CMS systems, HTML, CSS and Javascript
• Create one-off designs as needed for other departments
• Collaborate with the growth team to move projects forward from concept to execution

Lead Graphic Designer

CalDigit, Inc.
March 2018 - 2022
Placentia, CA

• Conceptualize, drive, and execute the rebranding
• Art Direct, produce, and launch websites, amazon storefronts, logo, packaging, and social media visuals
• Modernize, build and maintain the main website while converting to a CMS system
• Implement a web system for the Knowledge Base and tech support
• Lead cross-disciplinary teams for product visuals, videography and brand identity
• Update Amazon storefront and A+ listings
• Design Apple compliant packaging
• Photograph visually stunning lifestyle and commercial product images

Key Details
Directed, managed, and coordinated cross-disciplinary teams for two major website migrations and pioneered the rebranding and reshaping of CalDigit’s brand identity. Resulted in a significant increase to website traffic and brand awareness. In addition to the growth in brand presence, consumer advocacy increased by over 350%.

Art Directed, produced, and launched the visuals for 11 total products (9 key major products, 3 minor accessories). This encompassed everything from concept, project management, photography, editing, illustrations, logos, webpages, social media, amazon graphics, and packaging concepts. As a direct result, a very sizeable growth in publication and reviews has been noted and recognized internally, in addition to the substantial increase in consumer engagement, content, and activity across online platforms.

Implemented a system for the Knowledge Base and online product support, which allowed users to not only find the help they need but also alleviated the stress and demand for the tech support team and produced more happy customers.

Oversaw internal and external teams while working directly with the Marketing Director, VP, and CTO. For several projects, some additional responsibilities included being the point of contact handling the design briefing, internal reporting, and design feedback.

Freelancer

April 2017 - Current
Remote

• Worked on a variety of paid freelance projects
• Logo, branding, illustration, prototyping, and mockups
• Ecommerce, Webdesign, UI/UIX, and other print and digital media

Key Details
Freelanced projects for clients of all sizes including small businesses, content creators, studios, game developers, and start-ups.

Graphic Design Intern

Branding Iron Worldwide
January 2017 - March 2017
West Hollywood, CA

• Designed logo concepts
• Worked with branding development
• Contributed to client mockups
• Created social media graphics

Key Details
Contributed to various graphic design work for the following entertainment brands:
Netflix, Marvel, WB Kids, and BUZZR
Work included the creation of brochures, web flyers, client mockups, social media posts, research & origami.

SKILLS

Branding & Marketing

• Brand Identity
• Branding
• Brand Strategist
• Art Direction
• Project Management
• Concept Creation & Ideation
• Content Marketing
• Presentation and Public Speaking
• Problem Solving & Critical Thinking
• Discernment

Graphic Design+

• Logo
• Iconography
• Typography
• Pattern Making
• Infographics
• Social Media
• Slide Decks
• Illustration
• Drawing/Sketching
• Photography
• Photo Editing
• Intermediate 3D Modeling (Blender)
• AI Generated Images + Inpainting

Web & Digital

• Web & Mobile-First Design 
• Web Accessibility
• Frontend Web Development
• UI/UX Design
• HTML & CSS
• Intermediate JavaScript
• Working with CMS Systems
• WordPress
• Webflow
• Elementor
• Wix
• Squarespace
• Shopify
• A/B Testing
• Ecommerce

Print

• Package Design
• Print Design (flyers, cards, posters, books etc.)
• Merchandise
• Apparel

Motion & Video

• 2D Animation
• Motion Graphics
• Video Editing
• Story Boarding and Preproduction Scope
• Gifs

SOFTWARE & PROGRAMS

EDUCATION

FIDM/Fashion Institute of Design & Merchandising
Los Angeles, CA | Graduate
Associate of Arts Degree: Graphic Design, Cum Laude

SLCC/Salt Lake Community College
Salt Lake City, UT | Courses taken
Associate of Arts Degree: Fashion Design

HONORS

FIDM Graphic Designer of Tomorrow
National Scholarship Competition Winner

CONTINUOUS SELF EDUCATION

• Staying up to date with the latest technology & design trends
• Devotion to learning new marketing, branding, and design practices
• Learning new skills in 3D Modeling, motion graphics, and AI

HUMAN HOBBIES

• Gaming
• Sewing
• Reading (NonFiction)
• Consuming Media
• Sharing Great Memes
• Keeping Puns Alive - They’re the punicle of humor